2008 Woodie Awards
WB Changes to the CW Network
Matt Brucato
Issue date: 9/28/06 Section: A & E
he CW network debuted this month with a fall program lineup consisting of surviving shows from the merger of the WB and UPN networks.
The CW network marks the first new network to arrive in over 10 years since the original debut of both the WB and UPN. Each network received mild success over the years targeting the young adult demographic but has never been able to compete with the larger networks like CBS, NBC, ABC and FOX.
With profits decreasing, the CBS Corporation, owners of UPN and Time-Warner Inc., owners of WB, announced that the WB and UPN networks would be terminated and repackaged as one network, the CW Network.
"I don't like the new name, I miss the WB and the frog," said Chris Yantz, junior, Stony Brook, N.Y. With the "C" representing CBS and the "W" for Warner Bros. the CW plans to target much of the same age demographic as the former networks. Concentrating on the 18-34 year old group with shows geared toward young adults.
The CW website has a breakdown of their programming schedule that consists of 30 hours of programming over seven days. The primetime hours of about 7 p.m. to 10 p.m. Monday through Friday make up the bulk of the CW schedule.
"I only watch America's Next Top Model, it was the only good show on UPN," said Dawn Sapanaro, senior, Ramsey N.J.
The CW has opted to take the most successful programs from each former network to make up most of the fall schedule.
Returning shows include "Smallville," "Supernatural," "Gilmore Girls," "Veronica Mars," "Everybody Hates Chris," "Girlfriends," "America's Next Top Model," "7th Heaven," "One Tree Hill," "Friday Night Smackdown," and "All of Us."
"I'll only be watching 'Smallville,'" said Brendan Donohue, junior, Melville, N.Y. "It is the best show out of both networks."
There were 23 shows cut because of the merger and the CW will only be premiering two new programs this fall. "Runaway," which premiered last Monday, stars Donnie Walhlberg, and is about a family on the run from the law.
The CW network marks the first new network to arrive in over 10 years since the original debut of both the WB and UPN. Each network received mild success over the years targeting the young adult demographic but has never been able to compete with the larger networks like CBS, NBC, ABC and FOX.
With profits decreasing, the CBS Corporation, owners of UPN and Time-Warner Inc., owners of WB, announced that the WB and UPN networks would be terminated and repackaged as one network, the CW Network.
"I don't like the new name, I miss the WB and the frog," said Chris Yantz, junior, Stony Brook, N.Y. With the "C" representing CBS and the "W" for Warner Bros. the CW plans to target much of the same age demographic as the former networks. Concentrating on the 18-34 year old group with shows geared toward young adults.
The CW website has a breakdown of their programming schedule that consists of 30 hours of programming over seven days. The primetime hours of about 7 p.m. to 10 p.m. Monday through Friday make up the bulk of the CW schedule.
"I only watch America's Next Top Model, it was the only good show on UPN," said Dawn Sapanaro, senior, Ramsey N.J.
The CW has opted to take the most successful programs from each former network to make up most of the fall schedule.
Returning shows include "Smallville," "Supernatural," "Gilmore Girls," "Veronica Mars," "Everybody Hates Chris," "Girlfriends," "America's Next Top Model," "7th Heaven," "One Tree Hill," "Friday Night Smackdown," and "All of Us."
"I'll only be watching 'Smallville,'" said Brendan Donohue, junior, Melville, N.Y. "It is the best show out of both networks."
There were 23 shows cut because of the merger and the CW will only be premiering two new programs this fall. "Runaway," which premiered last Monday, stars Donnie Walhlberg, and is about a family on the run from the law.
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