2008 Woodie Awards
Victoria's "dirty" Secret
Dario Melendez
Issue date: 3/30/06 Section: News
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Beauty and sex appeal fill the pages of each and every Victoria's Secret catalog. And with luscious curves and sensual fragrances embodying the very essences of these lingerie catalogs, Victoria's Secret had eliminated any competition.
But competition is not the only thing that the Victoria's Secret Company is efficiently eliminating.
"For a company whose main purpose is to demonstrate beauty and angelic features," said Josh Buswell-Chirkow, Paper Campaign Organizer for the ForestEthics Organization, "There is nothing angelic about the actions they take against real beauty, mother nature."
In order for Victoria's Secret to publish and distribute the one million catalogs they produce every day, they need an overwhelming amount of raw materials. But instead of using recycled consumer products or even making their catalogs out of recyclable paper, the lingerie juggernaut acquires their materials from one the world's most endangered forests.
The Boreal Forest, in Canada, is the largest frontier forest in the entire world. It represents a quarter of the world's remaining frontier forests; its even larger then the Amazonian Rain Forest in Brazil. But it also represents the world's largest terrestrial fresh water system and natural carbon store house.
"The Boreal Forest acts like a giant lung," Buswell-Chirkow said. "The carbon dioxide that humans produce is absorbed quickly and efficiently by the Boreal. Not only does this help reduce global warming but it also produces an astonishing amount of oxygen in exchange. But when corporations like Victoria's Secret log the Boreal, the carbon within the trees is released and causes enormous amounts of damage to our ozone layer."
Even though Victoria's Secret is the leading corporation destroying the Boreal, they are joined by other major leading corporation, like Dell, J-Crew, Sears and L.L. Bean, who combined are destroying two acres of forest every minute 24 hours a day.
"These corporations destroy about two football fields of forest every minute," Buswell-Chirkow said. "And for what, so that every American can have 59 catalogs a day that only two percent of readers actually respond to. It's sad because these corporations are destroying something that provides so much for us and we just throw these catalogs away."
But competition is not the only thing that the Victoria's Secret Company is efficiently eliminating.
"For a company whose main purpose is to demonstrate beauty and angelic features," said Josh Buswell-Chirkow, Paper Campaign Organizer for the ForestEthics Organization, "There is nothing angelic about the actions they take against real beauty, mother nature."
In order for Victoria's Secret to publish and distribute the one million catalogs they produce every day, they need an overwhelming amount of raw materials. But instead of using recycled consumer products or even making their catalogs out of recyclable paper, the lingerie juggernaut acquires their materials from one the world's most endangered forests.
The Boreal Forest, in Canada, is the largest frontier forest in the entire world. It represents a quarter of the world's remaining frontier forests; its even larger then the Amazonian Rain Forest in Brazil. But it also represents the world's largest terrestrial fresh water system and natural carbon store house.
"The Boreal Forest acts like a giant lung," Buswell-Chirkow said. "The carbon dioxide that humans produce is absorbed quickly and efficiently by the Boreal. Not only does this help reduce global warming but it also produces an astonishing amount of oxygen in exchange. But when corporations like Victoria's Secret log the Boreal, the carbon within the trees is released and causes enormous amounts of damage to our ozone layer."
Even though Victoria's Secret is the leading corporation destroying the Boreal, they are joined by other major leading corporation, like Dell, J-Crew, Sears and L.L. Bean, who combined are destroying two acres of forest every minute 24 hours a day.
"These corporations destroy about two football fields of forest every minute," Buswell-Chirkow said. "And for what, so that every American can have 59 catalogs a day that only two percent of readers actually respond to. It's sad because these corporations are destroying something that provides so much for us and we just throw these catalogs away."