The Spectrum

Issue date: 4/21/05 Section: Arts & Entertainment

Media Credit: The Spectrum / KELLY RYAN Student actors pose during filming of the new Sacred Heart commercials. The ad, whose theme was a study in opposites, is set to air during the MAX.

Recently Sacred Heart's TV Studio Production class (MS214) and Public Relations and Advertising class (MS 298) combined their talents to create a series of television commercials for the university.

The collaboration between the two undergraduate classes has been underway since March. The responsibility of the Advertising and Public Relations included such jobs as scripting and editing. With the conclusion of their efforts, the finished scripts were then submitted to the TV Production class. The two assisting professors, Grant Monsarrat and Greg Golda, then determined the top five potential commercials.

Once the final decisions were made, the TV Production class began filming on April 7 and April 14 in Sacred Heart's MS Studio. The TV Studio Production class was additionally responsible for all post-production, including editing and voice-overs.

This is the second year the two classes have collectively taken on a project of this nature. Both Golda and Monsarrat feel the process is beneficial and that is why they chose to continue it this year.

"The project enables both classes to experience a real-world situation," said Monsarrat. "This gives both classes a chance to experience the whole production process from casting, editing, and finishing."

Not only were the professors enthusiastic about the project, but the students involved were also very eager. Danielle Bachini, a student in MS 298, said "I think this is a great assignment because it actually shows us to see how a commercial is created from first drafts all the way through to production. It made us realize all the work that goes into it."

The five completed student-produced commercials will be competing for the opportunity to become SHU's first student-produced work to be used as an advertisement on the university's website.

The commercials are aimed at college-bound high school juniors and seniors and their families. The commercials run from fifteen to thirty seconds.

The completed productions will be presented as part of the upcoming Media Arts Exhibition (MAX) on Saturday, April 30. The MAX is a biannual event put on by SHU's Media Students Association and Department of Media Studies and Digital Culture. There will be a $3.00 admission fee at the door and it is open to the public.

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