he CW network debuted this month with a fall program lineup consisting of surviving shows from the merger of the WB and UPN networks.
The CW network marks the first new network to arrive in over 10 years since the original debut of both the WB and UPN. Each network received mild success over the years targeting the young adult demographic but has never been able to compete with the larger networks like CBS, NBC, ABC and FOX.
With profits decreasing, the CBS Corporation, owners of UPN and Time-Warner Inc., owners of WB, announced that the WB and UPN networks would be terminated and repackaged as one network, the CW Network.
"I don't like the new name, I miss the WB and the frog," said Chris Yantz, junior, Stony Brook, N.Y. With the "C" representing CBS and the "W" for Warner Bros. the CW plans to target much of the same age demographic as the former networks. Concentrating on the 18-34 year old group with shows geared toward young adults.
The CW website has a breakdown of their programming schedule that consists of 30 hours of programming over seven days. The primetime hours of about 7 p.m. to 10 p.m. Monday through Friday make up the bulk of the CW schedule.
"I only watch America's Next Top Model, it was the only good show on UPN," said Dawn Sapanaro, senior, Ramsey N.J.
The CW has opted to take the most successful programs from each former network to make up most of the fall schedule.
Returning shows include "Smallville," "Supernatural," "Gilmore Girls," "Veronica Mars," "Everybody Hates Chris," "Girlfriends," "America's Next Top Model," "7th Heaven," "One Tree Hill," "Friday Night Smackdown," and "All of Us."
"I'll only be watching 'Smallville,'" said Brendan Donohue, junior, Melville, N.Y. "It is the best show out of both networks."
There were 23 shows cut because of the merger and the CW will only be premiering two new programs this fall. "Runaway," which premiered last Monday, stars Donnie Walhlberg, and is about a family on the run from the law.
"The Game," premiering Oct. 5, stars Tia Mowry as the girlfriend of a pro-football player who "learns how to deal with egos, groupies and image consultants," as the CW website describes.
In a surprise move to fans of "7th Heaven," the show will be returning after being cancelled last season. While other high rated shows such as "Everwood" and the pilot episode of "Aquaman" were cancelled and never picked up.
The low rated "One Tree Hill" was picked up for another season on the CW.
"Chad Michael Murry is a god and I love "One Tree Hill," said Ashley Lopes, freshman, Falmouth, Mass.
With the departure of UPN a void needs to be filled where the former network was stationed. News Corp, parent company to FOX, will be filling that void with a new network called MyNetworkTV. Stations that did not renew with the CW look to MyNetworkTV for alternative programming.
The CW network debuted last Wednesday with a two-hour season premiere of "America's Next Top Model." The only other debut for the CW last week was "Friday Night Smackdown."
The CW aired the season premier of "7th Heaven" and the debut of "Runaway" on Monday and two of its flagship programs will premiere tonight, "Smallville" and "Supernatural."
The critically acclaimed former UPN shows, "Veronica Mars" and "Everybody Hates Chris," will not be premiering until early Oct. For more information concerning the premieres and debuts of CW programs and schedule visit www.cwtv.com.

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